Pollster · Works for one party

National Research

Also published as National Research Inc..

Research draft
Polls since 2024
6
Latest poll ended
May 18, 2026
Record vs. results, relative
R+1.8

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

National Research Inc. describes itself as an opinion research firm doing surveys, focus groups and ad testing for political campaigns, public relations and advertising clients and corporations, and its website lists an address in Hazlet, New Jersey.1,2 Its team page names Adam Geller as founder and CEO, and a Harvard Institute of Politics event page from April 2026 describes him as a Republican pollster for more than 30 years.2,3 Its website says it has conducted interviews over 23 years and calls it one half of the bipartisan team behind The Wall Street Journal poll, with Impact Research as the other half.1,2,4

Kind
Works for one party4,5

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

News partners

  • The Wall Street Journal. Its team page says National Research is one half of the research team behind The Wall Street Journal poll, and its recent work page links Journal poll stories from March and June 2026.2,6

Polls jointly with

  • Impact Research. Its team page names Impact Research as the other half of The Wall Street Journal polling team, and a Harvard Institute of Politics event page calls the two a bipartisan polling team.2,3

Founded by

  • Adam Geller. Its team page names Adam Geller as founder of National Research.2

Led by

  • Adam Geller. Its team page names Adam Geller as CEO.2

Published with

Names its polls have been published under, alongside other pollsters or news outlets.

Who paid for its polls

Sponsors named on its polls, most polls first7. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
The Wall Street Journal6January 13, 2026 – May 18, 2026No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Republican candidates or groups. Its clients page lists the RNC, NRCC, NRSC and Republican Governors Association, Donald Trump's 2016 campaign, pro-Trump super PACs and Republican officeholders and candidates, and names no Democratic clients. This rests on the clients it names; a Harvard Institute of Politics page also describes Geller as a Republican pollster.3,5

  • Donald J. Trump for President (2016–2016). Its clients page lists Donald J. Trump for President, Inc. for 2016, and its home page says it was a Trump campaign pollster for the Midwestern states that year.4,5
  • Republican National Committee. Its clients page lists the Republican National Committee.5
  • National Republican Congressional Committee. Its clients page lists the National Republican Congressional Committee.5
  • National Republican Senatorial Committee. Its clients page lists the National Republican Senatorial Committee.5
  • Republican Governors Association. Its clients page lists the Republican Governors Association.5

Of its 6 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor7.

Federal campaigns and committees that paid it

From 2023 through 2026, 18 federal committees reported paying National Research $1,534,795 for polling, surveys or research8,9,10,11. By the party each committee reports to the FEC: 0 Democratic, 14 Republican, and 4 none (most PACs and super PACs report none).

The largest payers, by amount paid for polling, surveys or research. Only federal committees report to the FEC; state and local campaigns, work paid through another consultant, and polling billed as consulting are not here. Matched by the payee name on the filing: NATIONAL RESEARCH; NATIONAL RESEARCH INC; NATIONAL RESEARCH INC.; NATIONAL RESEARCH, INC; ….
CommitteeKindParty it reportsPaid for pollingBetween
PRESERVE AMERICA PACSuper PACNone reported$289,800July 9, 2024 – August 21, 2024
BUDDY CARTER FOR SENATESenate campaignRepublican$197,450August 14, 2025 – April 28, 2026
NRSCParty committeeRepublican$146,125April 14, 2025 – September 25, 2026
NRCCParty committeeRepublican$127,750October 3, 2024 – September 25, 2026
CURTIS BASHAW FOR US SENATE, INC.Senate campaignRepublican$127,500May 7, 2024 – September 12, 2024
TELL IT LIKE IT IS PACSuper PACNone reported$95,220July 28, 2023 – November 14, 2023
MEIJER FOR SENATE, INC.Senate campaignRepublican$86,000November 12, 2023
LAURIE BUCKHOUT FOR CONGRESSHouse campaignRepublican$62,000February 12, 2026 – March 2, 2026
SCOTT SINGER FOR CONGRESSHouse campaignRepublican$59,000June 2, 2026 – July 7, 2026
AMERICA FIRST AGRICULTURE ACTION INC.Super PACNone reported$55,000September 10, 2025
BLACK BEAR PAC, INC.Super PACNone reported$50,500February 22, 2023
KIGGANS FOR CONGRESSHouse campaignRepublican$46,450July 1, 2026

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data12,13: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
National Research112008–2020R+1.7R+1.83.3 pts2.0 of 3 · 1% partisan work
Global Strategy Group/National Research (Philadelphia Inquirer)42012R+2.7D+0.23.0 ptsNot graded (inactive)
The Polling Company Inc./National Research Inc.12017R+2.6D+1.82.6 ptsNot graded (inactive) · 1% partisan work

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 6 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
May 7–May 18, 2026Generic congressional ballot · 2026Dem 48 · Rep 40Impact ResearchThe Wall Street Journal1,500 RV
May 7–May 18, 2026Job approval · Donald TrumpDisapprove 57 · Approve 41Impact ResearchThe Wall Street Journal1,500 RV
January 8–January 13, 2026Job approval · Donald TrumpDisapprove 54 · Approve 45Impact ResearchThe Wall Street Journal1,500 RV
January 8–January 13, 2026Favorability · Donald TrumpUnfavorable 53 · Favorable 46Impact ResearchThe Wall Street Journal1,500 RV
January 8–January 13, 2026Favorability · JD VanceUnfavorable 51 · Favorable 44Impact ResearchThe Wall Street Journal1,500 RV
January 8–January 13, 2026Generic congressional ballot · 2026Dem 47 · Rep 43Impact ResearchThe Wall Street Journal1,500 RV

§6What we looked for and didn't find

  • No founding year was found; its What we do page mentions 23 years of interviewing without giving a start date.
  • No start date for The Wall Street Journal partnership was found; the pages read show Journal polls in 2026.
  • Bylines in our data pairing it with Global Strategy Group (for The Philadelphia Inquirer) and with The Polling Company were not traced to standing relationships.
  • No ownership details beyond Geller's role as founder were found, and no fieldwork or panel vendor was named.
  • Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm; a 2019 news report that the Trump re-election campaign dropped Geller after internal polls leaked concerns a client dispute and is listed as a pointer.