GQR

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

GQR (Greenberg Quinlan Rosner) is a research and strategy firm whose website says it has provided polling, focus groups and strategy to candidates, parties, governments, companies and advocacy groups for more than four decades.¹ Its website lists offices in Washington, D.C. and Toronto, describes it as a fully woman-owned business, and names Anna Greenberg, Elizabeth Sena and Lindsey Reynolds as senior partners.^1,2 Its about page says Stanley Greenberg started the firm in 1980, and Research Live reported in 2017 that he had stepped back from day-to-day management, leaving Anna Greenberg and Jeremy Rosner in charge.^1,3

Kind

Works for one party^1,2

Founded

1980¹

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Published with

Names its polls have been published under, alongside other pollsters or news outlets.

• GQR Research/Public Opinion Strategies: Public Opinion Strategies
• Greenberg Quinlan Rosner/American Viewpoint: American Viewpoint

Who paid for its polls

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Democratic candidates or groups. GQR's homepage says it helps progressive candidates campaign, win and govern, its about page describes decades of work electing Democrats, and every US party committee on its client list is Democratic; this rests on the firm's own description and the clients it names.^1,2,6

• Democratic Senatorial Campaign Committee. GQR's client list names the Democratic Senatorial Campaign Committee, and its about page describes partner Al Quinlan as the committee's go-to pollster.^1,6
• Democratic Congressional Campaign Committee. GQR's client list names the Democratic Congressional Campaign Committee.⁶
• Democratic National Committee. GQR's client list names the Democratic National Committee.⁶
• Democratic Governors Association. GQR's client list names the Democratic Governors Association.⁶
• Bill Clinton 1992 presidential campaign (1992–now). GQR's about page says Stanley Greenberg was pollster and strategist for Bill Clinton in the 1992 election.¹
• Katie Hobbs 2022 campaign for governor of Arizona (2022–now). GQR's about page lists Katie Hobbs's 2022 election as governor among its campaigns.¹

Of its 10 polls listed since the 2024 election, VoteHub flags 5 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor⁷.

Federal campaigns and committees that paid it

From 2023 through 2026, 54 federal committees reported paying GQR $8,249,805 for polling, surveys or research^8,9,10,11. By the party each committee reports to the FEC: 32 Democratic, 0 Republican, and 22 none (most PACs and super PACs report none).

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data^12,13: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

§6What we looked for and didn't find

• No start or end dates were found for the USC Dornsife/Los Angeles Times poll series beyond the posts dated 2012 and 2014.
• No ownership breakdown was found beyond the website's statement that it is fully woman-owned.
• No fieldwork or panel vendors were named on the pages read.
• Sponsors seen on its recent public polls, among them Contours Inc. and One Giant Leap, were not checked as standing relationships.