Pollster · Commercial firm

Zogby Analytics

Research draft
Polls since 2024
4
Latest poll ended
January 7, 2026
Record vs. results, relative
D+0.1

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Zogby Analytics is a research firm in Utica, New York, that runs custom surveys for clients in business, government, higher education and the nonprofit sector and publishes The Zogby Poll; its website says its staff are former employees of Zogby International.1 Its team page names Jonathan Zogby as CEO and says he has owned the company since 2011.2 A 2012 MrWeb item says John Zogby founded Zogby International in 1984, sold a 51 percent stake to the Brazilian research company IBOPE in 2010, and joined JZ Analytics, a firm led by his son Jonathan, as a senior analyst.3 Its January 2026 likely voter survey says it was conducted online through invitations from internal and partner panel resources and weighted by variables including party.4

Kind
Commercial firm1

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Owned by

  • Jonathan Zogby (2011–now). The team page says Jonathan Zogby has been owner of Zogby Analytics since 2011.2

Led by

  • Jonathan Zogby (2011–now). The team page says Jonathan Zogby has been CEO of Zogby Analytics since 2011.2

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Its about and team pages say it has polled presidential and state and local elections and done political advocacy research, but name no campaign or party clients and do not say whether it works for candidates or parties.1,2

Of its 4 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor5.

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data6,7: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Zogby Analytics4011998–2014R+0.7D+0.15.1 pts1.2 of 3

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 4 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
January 2–January 7, 2026Job approval · JD VanceDisapprove 51.6 · Approve 42.3891 LV
January 2–January 7, 2026Job approval · Donald TrumpDisapprove 55.1 · Approve 43.5891 LV
January 2–January 7, 2026Presidential primary · 2028 DemocraticKamala Harris 30 · Gavin Newsom 21 · Alexandria Ocasio-Cortez 11 · Pete Buttigieg 8 · Mark Kelly 7 · Josh Shapiro 6 · 2 more374 LV
January 2–January 7, 2026Presidential primary · 2028 RepublicanJD Vance 58 · Ron DeSantis 9 · Marco Rubio 8 · Sarah Huckabee Sanders 4 · Marjorie Taylor Greene 3 · Ted Cruz 3 · 1 more340 LV

§6What we looked for and didn't find

  • No founding year was found; the pages read do not say whether Zogby Analytics is the firm the 2012 MrWeb item calls JZ Analytics.
  • Its pages do not describe any relationship with John Zogby Strategies, and John Zogby is not named on its team page.
  • No panel vendor is named, and no standing news partners or named clients were found.
  • Searches on 2026-11-06 for AAPOR statements, court rulings or settlements, regulator actions, aggregator decisions and retractions or corrections found none naming Zogby Analytics, the one withdrawn Zogby poll found dates from 2006, when the Zogby name belonged to Zogby International, and is listed under pointers, and Silver Bulletin's ratings chart on Datawrapper, updated January 12, 2026, grades Zogby Analytics B- rather than the F it gives banned pollsters.