Z to A Research

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

Z to A Research describes itself on its website as a public opinion research firm that empowers progressives, offering surveys, focus groups and consulting, and calls itself millennial woman-owned.¹ Its website names Nancy Zdunkewicz as founder and says she built the polling practice at Change Research, served as director of polling and modeling at the DCCC and became managing director of Democracy Corps.^1,2 A University of Texas LBJ School event page from October 2025 describes it as the first fully millennial woman-owned polling firm.²

Kind

Works for one party¹

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Who paid for its polls

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Democratic candidates or groups. Its home page says it empowers progressives and that Democratic leaders, candidates, unions and nonprofits seek its founder's work, and the logos it shows include the Democratic Party and several state Democratic party and legislative campaign committees; no Republican client appears. This rests on its own description and the clients it shows.¹

• Democratic National Committee. The In Good Company logo gallery on its home page shows the Democratic Party's D logo among the organizations it has worked with.¹
• Ohio Democratic Party. The In Good Company logo gallery on its home page shows the Ohio Democrats logo among the organizations it has worked with.¹
• Iowa Senate Democrats. The In Good Company logo gallery on its home page shows the Iowa Senate Democrats logo among the organizations it has worked with.¹
• Texas House Democratic Campaign Committee. The In Good Company logo gallery on its home page shows the Texas HDCC logo among the organizations it has worked with.¹
• Pennsylvania House Democratic Campaign Committee. The In Good Company logo gallery on its home page shows the Pennsylvania House Democratic Campaign Committee logo among the organizations it has worked with.¹

Of its 7 polls listed since the 2024 election, VoteHub flags 6 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor³.

Federal campaigns and committees that paid it

From 2023 through 2026, 17 federal committees reported paying Z to A Research $522,724 for polling, surveys or research^4,5,6,7. By the party each committee reports to the FEC: 11 Democratic, 0 Republican, and 6 none (most PACs and super PACs report none).

§4Its polls

§5What we looked for and didn't find

• No founding year, office location or ownership details beyond its millennial woman-owned description were found.
• The client logos on its home page carry no captions; the party clients listed rest on the logos themselves as viewed on 2026-11-06.
• According to the New Jersey Globe, 314 Action Fund commissioned a poll it fielded May 24-26, 2026 in New Jersey's 7th District; that and the Impact Fund and Rust Belt Rising sponsors in our data were not traced to standing relationships.
• No news outlet partner or fieldwork vendor was named on its website.
• On 2026-11-06 AAPOR's statements list (five pages), FiftyPlusOne's August 2026 notice suspending pollsters and web searches for court cases, regulator actions, aggregator statements and retractions or corrections naming Z to A Research or its founder found none.