Pollster · Commercial firm

Target Insyght

Research draft
Polls since 2024
1
Latest poll ended
March 6, 2025

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Target Insyght, also written Target-Insyght, is a polling firm whose founder and executive director is Ed Sarpolus, according to a 2018 Downtown Newsmagazine article that says it has polled for The Detroit News, the Detroit Free Press, the Los Angeles Times, The Washington Post and WDIV-TV.1 Its March 2025 statewide poll for MIRS News surveyed 600 Michigan registered voters by stratified random sample from March 3 to 6, 2025, and lists Sarpolus as the contact.2

Kind
Commercial firm1

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

News partners

  • MIRS News (2016–now). Poll documents headed MIRS News and Target Insyght cover a March 2018 governor primary poll and a March 2025 statewide poll, and the 2018 Downtown article says Sarpolus was working for MIRS News on election day 2016.1,2,3

Founded by

  • Ed Sarpolus. A 2018 Downtown Newsmagazine article names Ed Sarpolus as founder of Target-Insyght.1

Led by

  • Ed Sarpolus. A 2018 Downtown Newsmagazine article names Ed Sarpolus as executive director of Target-Insyght, and its March 2025 poll lists him as the contact.1,2

Who paid for its polls

Sponsors named on its polls, most polls first4. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
MIRS1March 6, 2025No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. No website for the firm was found, and the sources read do not say whether it works for candidates or parties; in the 2018 Downtown article Sarpolus described himself as a hired gun who cannot be partial.1

Of its 1 poll listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor4.

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data5,6: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Target Insyght42018R+3.9R+2.85.6 pts1.0 of 3 · 0% partisan work

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 1 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
March 3–March 6, 2025U.S. Senate · 2026 MichiganMike Rogers 41 · Haley Stevens 35MIRS600 RV

§6What we looked for and didn't find

  • No website for the firm was found (targetinsyght.com does not resolve), so its own description, location, founding year and ownership are missing.
  • The outlets listed as past clients come from a 2018 article; no current standing arrangement other than MIRS News was confirmed.
  • No fieldwork or panel vendor is named; the 2018 poll document describes blended autodial and live interviews.
  • No named campaign or party clients were found.
  • A findings search found no AAPOR statement, court ruling, regulator action or retraction concerning the firm; aggregator statements were left to the separate sweep and not searched here.