Pollster · Commercial firm

Talker Research

AAPOR Transparency Initiative since October 15, 20251Research draft
Polls since 2024
4
Latest poll ended
February 19, 2026

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Talker Research describes itself as a research firm that runs custom research, PR polling, omnibus surveys and media polls for brands, agencies and media, with offices in Brooklyn, New York and San Diego, California.2,3 Its announcement of its current name says it launched in New York in 2014 as the American arm of a British research agency, and its media polls page credits some earlier polls to OnePoll, now Talker Research.4,5 It says it surveys members of its own double opt-in, incentivized online panels, and that it works alongside We are Talker, which it calls its content creation and earned media division.2,4

Kind
Commercial firm2
Founded
20144

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

News partners

  • Scripps News. Scripps News says it has partnered with Talker Research, and it describes a Scripps News/Talker Research poll of 1,000 Americans fielded February 13 to 19, 2026 as a random double opt-in online survey that Scripps News commissioned.6,7

Who paid for its polls

Sponsors named on its polls, most polls first8. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
Scripps News4August 26, 2025 – February 19, 2026No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Its about and media polls pages describe work for brands, agencies and media outlets and say nothing about working for candidates or parties.2,5

Of its 4 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor8.

§4Its polls

The 4 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
February 13–February 19, 2026Job approval · Donald TrumpDisapprove 47 · Approve 44Scripps News1,000 A
February 13–February 19, 2026Generic congressional ballot · 2026Dem 42 · Rep 36Scripps News1,000 A
October 28–October 31, 2025Job approval · Donald TrumpDisapprove 46 · Approve 44Scripps News1,000 A
August 21–August 26, 2025Job approval · Donald TrumpDisapprove 46 · Approve 43Scripps News1,000 A

§5What we looked for and didn't find

  • Its pages do not name its owner or parent company or its leaders; the British agency it began as is not named on the pages read.
  • No start date for the Scripps News partnership was found; its media polls page lists other outlets it has worked with but does not describe standing arrangements with them.
  • Searches and AAPOR's statements page found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm; the only criticism found was older commentary about OnePoll in Britain, which is not a finding.