RMG Research

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

RMG Research Inc. describes itself on its website as a company that studies public sentiment and narratives and is moving from traditional polling toward continuously refreshed data and AI tools.¹ Its website names Scott Rasmussen as founder and president.¹

Kind

Commercial firm¹

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Who paid for its polls

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. The RMG Research homepage does not say whether it works for candidates or parties.¹

Of its 117 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 3 by a Republican-aligned sponsor⁴.

Federal campaigns and committees that paid it

From 2023 through 2026, 1 federal committee reported paying RMG Research $7,500 for polling, surveys or research^5,6,7,8. By the party each committee reports to the FEC: 0 Democratic, 0 Republican, and 1 none (most PACs and super PACs report none).

§4How its numbers compare with other polls

Why this matters: A firm whose polls run steadily to one side of everyone else's is worth reading alongside others.

Each of its polls since the 2024 election is compared with other pollsters' polls of the same question whose field period ended within 14 days, each other pollster counted once⁴. The figure is the average gap, with a 95% margin. This compares it with other polls, not with the truth: the others can be the ones that are off.

Party margin

R+3.2 (±1.8) across 17 polls of the generic ballot and 2026 races, in 1 contest.

Net approval: Donald Trump

+8.2 points (±0.8) across 72 polls, against other polls of the same question.

Net favorability: JD Vance

+5.5 points (±2.9) across 9 polls, against other polls of the same question.

Net approval: Supreme Court

+9.0 points (±7.7) across 6 polls, against other polls of the same question.

D+ means its polls showed Democrats doing better than other polls did; R+, Republicans. A figure from fewer than 5 polls isn't shown.

§5Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data^9,10: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§6Its polls

§7What we looked for and didn't find

• Its website does not give a founding year or a location, so founded is left out.
• No methodology page or fieldwork vendor was found on its website.
• No end date was found for the 2020 Just the News partnership.
• The Napolitan News Service website timed out, so that relationship is described only from survey toplines and the RMG homepage.
• Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.
• The Silver Bulletin ratings table and the VoteHub methodology pages could not be read, so aggregator checks rest on published text from aggregators and news searches.