Pollster · Commercial firm

Research & Polling

Also published as Research & Polling Inc..

Research draft
Polls since 2024
3
Latest poll ended
October 9, 2026
Record vs. results, relative
D+0.4

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Research & Polling, Inc. describes itself as New Mexico's largest full-service market and public opinion research company, offering surveys, focus groups, litigation support, redistricting, mapping and demographic services.1 In a 2023 expert report filed in a New Mexico redistricting case, its president Brian Sanderoff said the firm was founded in 1986, that he has been president since then, and that it had 8 full-time employees and 30 professional interviewers.2 Its team page lists Sanderoff as president, Matt Hughes as senior vice president and Michael Sharp as vice president, and an October 2026 Albuquerque Journal article identifies Sanderoff as president of the Albuquerque-based firm.3,4 That article says its Journal polls are conducted by live interviewers based in Albuquerque who reach voters mostly by cellphone.4

Kind
Commercial firm1
Founded
19861,2

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Owned by

  • Journal Publishing Co.. According to a 2013 New Mexico Mercury article, Sanderoff said his stake had grown to 49 percent and that Journal Publishing Co., which owns the Albuquerque Journal, held the remaining shares.5

News partners

  • Albuquerque Journal (1986–now). Sanderoff's 2023 expert report says the firm has conducted all of the Albuquerque Journal's election polls since 1986, and the Journal published its October 2026 congressional polls.2,4
  • KOAT-TV. Its homepage lists KOAT Channel 7 among its major clients, and Sanderoff's 2023 report says he has been KOAT's political analyst since 2002.1,2

Polls regularly for

  • New Mexico Legislature (1991–now). Sanderoff's 2023 report says the firm has contracted with the New Mexico Legislature for technical redistricting work in every cycle since 1991, most recently through the Legislative Council Service from November 2020 to June 2022.2

Founded by

  • Brian Sanderoff. According to a 2013 New Mexico Mercury article, Sanderoff said he started the company with Tommy Lang, the longtime president of Journal Publishing Co.5
  • Tommy Lang. According to a 2013 New Mexico Mercury article, Sanderoff said Tommy Lang, the longtime president of Journal Publishing Co., started the company with him.5

Led by

  • Brian Sanderoff (1986–now). Sanderoff's 2023 expert report says he has been president since the firm's founding in 1986, and its team page lists him as president.2,3

Who paid for its polls

Sponsors named on its polls, most polls first6. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
Albuquerque Journal3August 28, 2026 – October 9, 2026No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Neither its website nor Sanderoff's 2023 expert report says whether the firm works for candidates or parties; the clients they name are a newspaper, a TV station, state bodies, universities, national laboratories and companies.1,2

Of its 3 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor6.

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data7,8: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Research & Polling Inc.431998–2022R+1.0D+0.44.2 pts2.1 of 3

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 3 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
October 1–October 9, 2026U.S. House · 2026 NM-01Melanie Stansbury 53 · Ndidiamaka Okpareke 35Albuquerque Journal380 LV
October 1–October 9, 2026U.S. House · 2026 NM-03Teresa Leger Fernandez 53 · Martin Zamora 39Albuquerque Journal362 LV
August 21–August 28, 2026U.S. Senate · 2026 New MexicoBen Ray Luján 53 · Larry Marker 38Albuquerque Journal516 LV

§6What we looked for and didn't find

  • Ownership rests on a 2013 article reporting Sanderoff's account; no current ownership record was found.
  • No outside fieldwork or panel vendor was found; the Journal article describes its own Albuquerque interviewers.
  • The Albuquerque Journal e-edition copy of its August 2026 Senate poll was not read.
  • Sanderoff has testified as an expert in New Mexico redistricting cases; those cases concern district maps, not the firm's polls, and are not recorded as findings.
  • Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.
  • The Silver Bulletin ratings table and the VoteHub methodology pages were not read, so aggregator checks rest on searches of published text.