Pollster · Commercial firm

Public First

Research draft
Polls since 2024
2
Latest poll ended
December 9, 2025

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Public First says it is headquartered in London with an office in Washington, DC, and lists opinion research among its services alongside economic analysis and policy work; the Court of Appeal described it in 2022 as a public policy research and communications consultancy.1,2,3 Companies House lists Public First Limited as a private company incorporated on 27 April 2016; it records James Frayne as a director from incorporation until March 2025 and as holding 75 percent or more of its shares from 2017 to May 2024.4,5,6 PF Global says it brought Stonehaven, Public First and Robertsbridge together under one name in October 2026, and its team page names Rachel Wolf, whom it calls the founder of Public First, as chief executive and Seb Wride as head of research and insights.7,8 Its poll releases say it is a member of the British Polling Council and abides by its rules, and its site says it is a company partner of the Market Research Society.1,9

Kind
Commercial firm4
Founded
2016-044

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Owned by

  • Stonehaven Global Holdings Limited (2025-03-24–now). Companies House records Stonehaven Global Holdings Limited as a person with significant control of Public First Limited, holding 75 percent or more of its shares, from 24 March 2025.6

Part of

  • PF Global (2026-10–now). PF Global says it brought its three companies, Stonehaven, Public First and Robertsbridge, together under one name in October 2026.7

News partners

  • POLITICO. Public First's insights page lists several releases of new polling for POLITICO during 2026, including online polls of UK adults published in February and October 2026, and the February release links a file titled The POLITICO Poll.9,10,11

Polls regularly for

  • Center for Data Innovation. Public First's US site says it works with the Center for Data Innovation on an annual tracker of how Americans feel about artificial intelligence.12

Founded by

  • Rachel Wolf. The PF Global team page describes Rachel Wolf as the founder of Public First.8

Led by

  • Rachel Wolf. The PF Global team page names Rachel Wolf as chief executive, and Companies House lists her as a director of Public First Limited since November 2016.5,8

Who paid for its polls

Sponsors named on its polls, most polls first13. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
POLITICO2December 9, 2025No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. The Public First and PF Global pages read do not say whether it works for candidates or parties and name no campaign or party clients.1,8,12

Of its 2 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor13.

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data14,15: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Public First0————1.7 of 3

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 2 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
December 5–December 9, 2025Favorability · Donald TrumpUnfavorable 50 · Favorable 38POLITICO2,109 A
December 5–December 9, 2025Favorability · JD VanceUnfavorable 39 · Favorable 33POLITICO2,109 A

§6What we looked for and didn't find

  • The US POLITICO poll release in our sample is on politico.com, which refused the request (HTTP 403), so the US side of the POLITICO arrangement, its start date and its US method were not read.
  • No panel or fieldwork vendor was found; its POLITICO releases describe anonymous online polls without naming a panel.
  • The 2021 High Court judgment ([2021] EWHC 1569 (TCC)) returned not found at the National Archives, so its ruling is described from the Court of Appeal judgment; the recorded court finding concerns a government research contract, not a published poll.
  • The owners of Stonehaven Global Holdings Limited were not looked up.
  • Beyond the finding recorded, searches found no AAPOR statement, British Polling Council ruling, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.