Pollster · Commercial firm

Peak Insights

Research draft
Polls since 2024
1
Latest poll ended
December 25, 2025

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Peak Insights calls itself a public opinion research company on its website, cites more than 40 years of experience, and lists offices in Portland, Missoula, Denver, Chicago, Atlanta and Washington, D.C.1 Its team page names Erik Iverson as president and managing partner and says he is based in Missoula, chaired the Montana Republican Party and was lead pollster for Tim Scott's presidential campaign; it also names partners Hans Kaiser and Kelly Middendorff.2 A November 2025 memo from Iverson reports a survey of likely 2026 Texas Republican primary voters conducted for Texans for a Conservative Majority.3

Kind
Commercial firm1

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Polls regularly for

  • Texans for a Conservative Majority (2025–now). Its November 2025 memo describes a statewide survey conducted for Texans for a Conservative Majority and sets the results beside October figures from the same race.3

Led by

  • Erik Iverson. Its team page lists Erik Iverson as president and managing partner.2

Who paid for its polls

Sponsors named on its polls, most polls first4. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
Texans for a Conservative Majority1December 25, 2025Republican-aligned sponsor (1)

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Republican candidates or groups. The national and state party committees on its campaign client list are all Republican ones, among them the RNC, NRSC, NRCC and RGA and more than a dozen state Republican parties and caucuses, and the list names no committee of another party. This rests on the clients it names; its pages read do not state whom it works for in so many words.2,5

  • Republican National Committee. Its campaign client list names the Republican National Committee among national political committees.5
  • National Republican Senatorial Committee. Its campaign client list names the National Republican Senatorial Committee, and its team page says Iverson advises it.2,5
  • National Republican Congressional Committee. Its campaign client list and Iverson's biography name the National Republican Congressional Committee.2,5
  • Republican Governors Association. Its campaign client list and Iverson's biography name the Republican Governors Association.2,5
  • Tim Scott. Its client list names Tim Scott's presidential effort, and its team page says Iverson was lead pollster for that campaign.2,5
  • Susan Collins. Its client list names Senator Susan Collins of Maine, and its team page calls her an ongoing client.2,5
  • Lisa Murkowski. Its client list names Senator Lisa Murkowski of Alaska, and its team page calls her an ongoing client.2,5

Of its 1 poll listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 1 by a Republican-aligned sponsor4.

Federal campaigns and committees that paid it

From 2023 through 2026, 25 federal committees reported paying Peak Insights $4,535,793 for polling, surveys or research6,7,8,9. By the party each committee reports to the FEC: 0 Democratic, 19 Republican, 1 another party, and 5 none (most PACs and super PACs report none).

The largest payers, by amount paid for polling, surveys or research. Only federal committees report to the FEC; state and local campaigns, work paid through another consultant, and polling billed as consulting are not here. Matched by the payee name on the filing: PEAK INSIGHTS; PEAK INSIGHTS LLC.
CommitteeKindParty it reportsPaid for pollingBetween
NRSCParty committeeRepublican$1,241,559May 22, 2024 – August 24, 2026
TEXANS FOR A CONSERVATIVE MAJORITYSuper PACNone reported$989,750May 1, 2025 – May 22, 2026
NRCCParty committeeRepublican$433,725June 27, 2024 – September 3, 2026
AMERICA PACSuper PACNone reported$304,400September 24, 2024 – October 29, 2024
ALASKANS FOR DAN SULLIVANSenate campaignRepublican$257,500July 3, 2024 – April 22, 2026
IOWANS FOR ZACH NUNNHouse campaignRepublican$190,575July 8, 2024 – June 16, 2026
COMMANDER ZINKE LEADERSHIP FUNDPACRepublican$182,250April 24, 2024 – November 24, 2025
COLLINS FOR SENATORSenate campaignRepublican$155,500October 30, 2025 – June 1, 2026
TIM SHEEHY FOR MONTANASenate campaignRepublican$120,009May 21, 2024 – November 11, 2024
ELI CRANE FOR CONGRESSHouse campaignRepublican$95,450August 26, 2024 – April 19, 2026
VALADAO FOR CONGRESSHouse campaignRepublican$88,975July 31, 2024 – October 23, 2024
DAN NEWHOUSE FOR CONGRESSHouse campaignRepublican$84,400July 3, 2024 – October 19, 2024

§4Its polls

The 1 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
December 20–December 25, 2025U.S. Senate · 2026 Texas RepublicanJohn Cornyn 35 · Ken Paxton 33 · Wesley Hunt 18Texans for a Conservative MajorityRepublican-aligned sponsor600 LV

§5What we looked for and didn't find

  • No founding year was found on its website, which cites only more than 40 years of experience.
  • A third-party directory says the firm was renamed from Moore Information Group in 2024, but no primary source for this was found; our files list Moore Information Group as a separate pollster.
  • Its privacy policy is hosted on another company's site, teamoprg.com, which returned HTTP 403, so any parent company was not checked.
  • No standing news partner was found, and no fieldwork or panel vendor was named on the pages read.
  • Searches found no AAPOR statement, court ruling, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.