Pollster · Commercial firm

Leger

Research draft
Polls since 2024
16
Latest poll ended
April 20, 2026
Record vs. results, relative
R+0.5

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Leger is a market research and analytics company that its website says began in Montreal in 1986 and now has more than 600 employees in eight offices in Canada and New York.1 The website names Jean-Marc Léger as president, and a November 2025 company release calls Leger the largest Canadian-owned market research and analytics company and says its purchase of Element54 was its 15th acquisition.1,2 Its US poll reports say respondents are recruited from its own LEO online panel, and its April 2026 survey of Americans says Leger belongs to the Canadian Research Insights Council, ESOMAR, the Insights Association and the Worldwide Independent Network of Market Research.3,4

Kind
Commercial firm1
Founded
19861

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Owns

  • Element54 (2025-11–now). Leger announced on November 19, 2025 that it had acquired Element54, a Canadian advertising research firm.2

News partners

  • The Canadian Press (2020–2023). Leger's tracker page says its North American Tracker of Canadians and Americans was published in The Canadian Press, and its archive lists surveys from March 2020 to May 2023.5
  • Postmedia (2026-01–now). Leger lists Postmedia as the client of a federal Canadian poll fielded January 23 to 26, 2026.6

Polls regularly for

  • Association for Canadian Studies (2020–2023). The same Leger page says the North American Tracker was conducted in partnership with the Association for Canadian Studies.5

Founded by

  • Jean-Marc Léger (1986). The Leger website says Jean-Marc Léger and his father, Marcel Léger, started the company in Montreal in 1986.1
  • Marcel Léger (1986). The Leger website names Marcel Léger as co-founder of the company with his son in 1986.1

Led by

  • Jean-Marc Léger. The Leger website and its November 2025 release name Jean-Marc Léger as president.1,2

Who paid for its polls

Sponsors named on its polls, most polls first7. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
338Canada3July 27, 2025 – April 20, 2026No
Maintenant Media3July 27, 2025 – April 20, 2026No
CTV News1March 30, 2025No
National Post1August 25, 2024No
The New York Post1September 29, 2024No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. The Leger about page lists public affairs among the sectors it serves but does not say whether it works for candidates or parties.1

Of its 16 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor7.

§4How its numbers compare with other polls

Why this matters: A firm whose polls run steadily to one side of everyone else's is worth reading alongside others.

Each of its polls since the 2024 election is compared with other pollsters' polls of the same question whose field period ended within 14 days, each other pollster counted once7. The figure is the average gap, with a 95% margin. This compares it with other polls, not with the truth: the others can be the ones that are off.

Net approval: Donald Trump
−2.4 points (±2.1) across 5 polls, against other polls of the same question.

D+ means its polls showed Democrats doing better than other polls did; R+, Republicans. A figure from fewer than 5 polls isn't shown.

§5Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data8,9: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Leger112016–2020D+0.7R+0.53.0 pts2.0 of 3

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§6Its polls

The 19 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
April 17–April 20, 2026Job approval · Donald TrumpDisapprove 53 · Approve 36338Canada, Maintenant Media1,004 A
April 17–April 20, 2026Generic congressional ballot · 2026Dem 52 · Rep 42338Canada, Maintenant Media1,004 A
October 24–October 26, 2025Job approval · Donald TrumpDisapprove 52 · Approve 391,010 A
September 26–September 29, 2025Presidential primary · 2028 RepublicanJ.D. Vance 50 · Marco Rubio 6 · Ted Cruz 6 · Sarah Huckabee Sanders 6 · Glenn Youngkin 4 · Tim Scott 2 · 2 more294 A
September 26–September 29, 2025Presidential primary · 2028 DemocraticKamala Harris 24 · Gavin Newsom 19 · Pete Buttigieg 9 · Alexandria Ocasio-Cortez 9 · Josh Shapiro 8 · JB Pritzker 6 · 1 more341 A
September 26–September 29, 2025Job approval · Donald TrumpDisapprove 50 · Approve 381,010 A
September 26–September 29, 2025Favorability · JD VanceUnfavorable 40 · Favorable 341,010 A
September 26–September 29, 2025Favorability · Donald TrumpUnfavorable 49 · Favorable 381,010 A
August 29–August 31, 2025Favorability · Donald TrumpUnfavorable 48 · Favorable 391,014 A
August 29–August 31, 2025Presidential primary · 2028 DemocraticKamala Harris 30 · Gavin Newsom 24 · Alexandria Ocasio-Cortez 10 · Pete Buttigieg 8 · JB Pritzker 4 · Josh Shapiro 2 · 1 more328 RV
August 29–August 31, 2025Job approval · Donald TrumpDisapprove 50 · Approve 391,014 A
August 29–August 31, 2025Favorability · JD VanceUnfavorable 39 · Favorable 341,014 A
July 25–July 27, 2025Job approval · Donald TrumpDisapprove 51 · Approve 37338Canada, Maintenant Media1,007 A
March 28–March 30, 2025Favorability · Donald TrumpUnfavorable 48 · Favorable 41CTV News1,013 A
March 7–March 10, 2025Favorability · Donald TrumpUnfavorable 48 · Favorable 391,010 A
February 14–February 17, 2025Favorability · Donald TrumpUnfavorable 43 · Favorable 411,000 A
September 27–September 29, 2024Favorability · JD VanceUnfavorable 40 · Favorable 25The New York Post1,010 A
August 23–August 25, 2024Favorability · JD VanceUnfavorable 35 · Favorable 26National Post1,032 A
July 26–July 28, 2024Favorability · JD VanceUnfavorable 36 · Favorable 231,002 A

§7What we looked for and didn't find

  • No ownership breakdown was found beyond the firm's own description of itself as Canadian-owned; the pages read do not say who holds its shares.
  • The 338Canada and Maintenant Media sponsor names seen on its US polls could not be confirmed from a primary source: the April 2026 US report and the 2026 US midterms page name no client, and the press-release copies found returned not found.
  • No page confirms whether The Canadian Press arrangement continued after the May 2023 tracker, or whether Postmedia is a standing client beyond the January 2026 poll.
  • No outside fieldwork or panel vendor was found; its reports say respondents come from its own LEO panel.
  • Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm; Canadian regulators and industry bodies were not searched in depth.