Pollster · Commercial firm

Kaplan Strategies

Research draft
Polls since 2024
3
Latest poll ended
October 18, 2025
Record vs. results, relative
R+0.1

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Kaplan Strategies describes itself on its website as a political communication and marketing firm that offers automated phone, web and live call center polling alongside texting, streaming TV advertising, voter lists, printing and campaign consulting.1,2 Its about page names founder Doug Kaplan as its leader and gives an address in Kissimmee, Florida, and its October 2025 Virginia release lists Kaplan as president.2,3 That release describes a sample of 556 likely voters reached by text-to-web and a verified online panel, weighted by party, race, gender and education.3

Kind
Commercial firm1,2

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Founded by

  • Doug Kaplan. Its about page names Doug Kaplan as the firm's founder.2

Led by

  • Doug Kaplan. Its October 2025 Virginia release lists Doug Kaplan as president.3

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Its website says it works for campaigns as well as companies, nonprofits and public affairs organizations, but it names no party and no client.1,2

Of its 3 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor4.

Federal campaigns and committees that paid it

From 2023 through 2026, 7 federal committees reported paying Kaplan Strategies $100,420 for polling, surveys or research5,6,7,8. By the party each committee reports to the FEC: 1 Democratic, 2 Republican, 2 another party, and 2 none (most PACs and super PACs report none).

The largest payers, by amount paid for polling, surveys or research. Only federal committees report to the FEC; state and local campaigns, work paid through another consultant, and polling billed as consulting are not here. Matched by the payee name on the filing: KAPLAN STRATEGIES.
CommitteeKindParty it reportsPaid for pollingBetween
COMMON SENSEPACNone reported$46,350July 7, 2023 – July 26, 2023
AMERICAN DISASTER SURVIVORS PACSuper PACNone reported$24,400April 2, 2025 – April 4, 2025
CONSTANTINO FOR CONGRESS, INC.House campaignRepublican$11,500January 2, 2026
TEAM KENNEDYPresidential campaignOther party$7,500August 2, 2024
ELECT PAUL L. BONDARHouse campaignRepublican$5,000June 11, 2024
ZABEL FOR CONGRESSHouse campaignOther party$5,000April 30, 2026
CAMPAIGN FUND OF CAITLYN GEGENHouse campaignDemocratic$670April 15, 2026

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data9,10: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
Kaplan Strategies1262012–2020D+1.7R+0.14.6 pts2.0 of 3 · 0% partisan work

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 6 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
October 16–October 18, 2025Governor · 2025 VirginiaAbigail Spanberger 51 · Winsome Earle-Sears 41556 LV
October 16–October 18, 2025Attorney general · 2025 VirginiaJason Miyares 45 · Jay Jones 44556 LV
July 1, 2025U.S. House · 2026 FL-27María Elvira Salazar 45 · Alex Fornino 35804 LV
October 31, 2024Favorability · JD VanceUnfavorable 54 · Favorable 46671 RV
August 24, 2024Favorability · JD VanceUnfavorable 56 · Favorable 441,257 RV
August 24, 2024Favorability · JD VanceUnfavorable 55 · Favorable 451,190 LV

§6What we looked for and didn't find

  • No founding year was found on its website.
  • Its website names no clients, news partners or fieldwork vendors; it shows logos of outlets where it says its polls appeared, without describing any arrangement with them.
  • The October 2025 Virginia release does not name its online panel or texting vendor.
  • Third-party profiles say Doug Kaplan previously led Gravis Marketing; the firm's own pages read do not mention this, so it is not recorded.
  • The Florida Politics article on its July 2025 FL-27 poll returned a payment-required error, so whether that poll had a sponsor is not known.
  • Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.
  • The Silver Bulletin ratings table and the VoteHub methodology pages were not read, so aggregator checks rest on searches of published text.