co/efficient

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

co/efficient describes itself as a research and communications firm offering polling, analytics and modeling, texting and other outreach, and data tools to campaigns, government and public affairs clients.^1,2 Its website lists Ryan Munce as president and says it uses IVR, live caller, text-to-web and online methods.^1,2 Its list of publicly released work for 2025 and 2026 consists of Republican primary surveys and general election surveys, and its Senate Battlegrounds 2026 pages say that series is independent public polling not sponsored by any candidate committee, party committee or independent expenditure.^3,4

Kind

Commercial firm¹

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Who paid for its polls

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Republican candidates or groups. Its website does not name a party, so this rests on its clients: the only candidate among its client logos is Republican representative Greg Steube, and the NRCC posted a survey memo it says co/efficient conducted. No Democratic clients appear on the pages read.^2,6,7

• National Republican Congressional Committee (2026–now). The National Republican Congressional Committee posted on its website a May 8, 2026 memo on a Maine 2nd District general election survey whose methodology says co/efficient conducted it.⁷
• Greg Steube. The client logos on the co/efficient website include one labeled Greg Steube, whom the House Clerk lists as a Republican representative from Florida's 17th district.^2,6

Of its 39 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 25 by a Republican-aligned sponsor⁵.

Federal campaigns and committees that paid it

From 2023 through 2026, 2 federal committees reported paying co/efficient $30,500 for polling, surveys or research^8,9,10,11. By the party each committee reports to the FEC: 0 Democratic, 1 Republican, and 1 none (most PACs and super PACs report none).

§4How its numbers compare with other polls

Why this matters: A firm whose polls run steadily to one side of everyone else's is worth reading alongside others.

Each of its polls since the 2024 election is compared with other pollsters' polls of the same question whose field period ended within 14 days, each other pollster counted once⁵. The figure is the average gap, with a 95% margin. This compares it with other polls, not with the truth: the others can be the ones that are off.

Party margin

R+4.6 (±1.4) across 23 polls of the generic ballot and 2026 races, in 15 contests.

Without a party-aligned sponsor

R+5.7 (±2.6) across 8 polls

When paid for by a Republican-aligned sponsor

R+4.1 (±1.6) across 15 polls

D+ means its polls showed Democrats doing better than other polls did; R+, Republicans. A figure from fewer than 5 polls isn't shown.

§5Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data^12,13: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§62026 record against the count

Why this matters: How close this pollster's last 2026 polls came to how people voted, measured the way FiveThirtyEight measured earlier elections.

2 polls of 2 races between a Democrat and a Republican, with field periods ending in the 21 days before November 3, 2026, compared with each race's count. Some of those races are still being counted, so these figures use the unofficial count and will change until states certify.

Average miss

R+6.4

Relative to other polls of the same races

R+3.2

Typical size of miss

6.4 pts

Error is the poll's D−R margin minus the count's, as shares of all votes in the race; D+ means it showed Democrats doing better than they did. From fewer than 5 polls, so read it as a few data points, not a pattern.

§7Its polls

§8What we looked for and didn't find

• No founding year, founders, headquarters or ownership were found on its website.
• No standing news partner or fieldwork vendor was found; its Senate Battlegrounds pages describe mobile text responses and landline interviews without naming a vendor.
• Founders Insight, the Coalition to Protect Nassau Taxpayers and the Northern Virginia Republican Business Forum appear as poll sponsors in our data but were not traced to standing relationships.
• Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.