Clarity Campaign Labs

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

Clarity Campaign Labs says it guides progressive campaigns and organizations through customized polling, analytics and strategy work.¹ Its team page says it was founded in 2012 by people who had worked on Barack Obama's presidential campaigns, and lists Dan Castleman and David Radloff as co-founders.² It fields an omnibus survey of more than 1,000 registered voters matched to the voter file every four to six weeks, to which partners can add their own questions.³

Kind

Works for one party^1,2

Founded

2012²

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Published with

Names its polls have been published under, alongside other pollsters or news outlets.

• Harper Polling/Clarity Campaign Labs: Harper Polling

Who paid for its polls

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Democratic candidates or groups. Clarity says it works for progressive campaigns and causes, and the party committees and campaigns it shows as clients are all Democratic: the DCCC, DSCC, DGA, a Democratic Party logo and Biden for President.^1,2

• Democratic Congressional Campaign Committee. The Clarity homepage shows the DCCC among the organizations it has worked with.¹
• Democratic Senatorial Campaign Committee. The Clarity homepage shows the DSCC among the organizations it has worked with.¹
• Democratic Governors Association. The Clarity homepage shows the DGA among the organizations it has worked with.¹
• Democratic Party. The Clarity homepage shows a Democratic Party logo among the organizations it has worked with.¹
• Biden for President. The Clarity homepage shows Biden for President among the organizations it has worked with.¹

Of its 59 polls listed since the 2024 election, VoteHub flags 2 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor⁴.

Federal campaigns and committees that paid it

From 2023 through 2026, 11 federal committees reported paying Clarity Campaign Labs $1,182,255 for polling, surveys or research^5,6,7,8. By the party each committee reports to the FEC: 4 Democratic, 0 Republican, and 7 none (most PACs and super PACs report none).

§4How its numbers compare with other polls

Why this matters: A firm whose polls run steadily to one side of everyone else's is worth reading alongside others.

Each of its polls since the 2024 election is compared with other pollsters' polls of the same question whose field period ended within 14 days, each other pollster counted once⁴. The figure is the average gap, with a 95% margin. This compares it with other polls, not with the truth: the others can be the ones that are off.

Party margin

D+1.0 (±1.6) across 12 polls of the generic ballot and 2026 races, in 1 contest.

Net approval: Congress

+13.3 points (±4.2) across 12 polls, against other polls of the same question.

Net approval: Donald Trump

+3.1 points (±1.5) across 11 polls, against other polls of the same question.

Net favorability: Donald Trump

+2.2 points (±1.5) across 11 polls, against other polls of the same question.

Net favorability: JD Vance

+1.6 points (±2.3) across 11 polls, against other polls of the same question.

D+ means its polls showed Democrats doing better than other polls did; R+, Republicans. A figure from fewer than 5 polls isn't shown.

§5Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data^9,10: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§6Its polls

§7What we looked for and didn't find

• Its website does not state a headquarters or ownership.
• No standing news partners were found.
• The omnibus page does not say how interviews are collected or name panel or fieldwork vendors.
• The Democratic Attorneys General Association appears as a poll sponsor in our data, but no page describing a standing arrangement was read.
• No dates were given for the client relationships shown on the homepage.
• Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.