Pollster · Commercial firm

BSP Research

Research draft
Polls since 2024
4
Latest poll ended
September 4, 2026

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

BSP Research describes itself as a polling, focus group, messaging and data analytics firm that helps political, corporate and community organizations reach a diverse America, with an emphasis on Latinos, immigrants and other under-represented groups.1,2 Its website names political scientists Matt A. Barreto and Gary M. Segura as founding partners and presidents, and its about page lists it as a certified minority-owned business.1,2,3,4 According to NBC News, Barreto and Segura left Latino Decisions and formed their own firm in January 2021, which the outlet named as LD Insights LLC.5 UnidosUS says its November 2026 Midterm Election Voter Poll was implemented by BSP Research and the African American Research Collaborative, and Third Way says it worked with Impact Research and BSP Research on a March 2026 survey.6,7

Kind
Commercial firm1,2

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Polls regularly for

  • UnidosUS (2023–now). The BSP Research home page lists a November 2023 UnidosUS poll of the Hispanic electorate, and UnidosUS decks dated November 2025 and May 2026 name BSP Research as one of the two firms behind its bipartisan polls of Hispanic voters.1,8,9

Polls jointly with

  • Shaw & Co. Research (2025–now). UnidosUS decks dated November 2025 and May 2026 describe BSP Research and Shaw and Co. as the bipartisan polling team for its surveys of Hispanic voters.8,9

Founded by

  • Matt A. Barreto. The BSP Research website lists Matt A. Barreto as a founding partner.3
  • Gary M. Segura. The BSP Research website lists Gary M. Segura as a founding partner.4

Led by

  • Matt A. Barreto. The BSP Research website gives Matt A. Barreto the title of president.3
  • Gary M. Segura. The BSP Research website gives Gary M. Segura the title of president.4

Published with

Names its polls have been published under, alongside other pollsters or news outlets.

Who paid for its polls

Sponsors named on its polls, most polls first10. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
Third Way2March 20, 2026No
UnidosUS2March 20, 2026No
Arizona State University Center for Latina/os and American Politics Research1September 4, 2026No
Arizona State University Hispanic Research Center1September 4, 2026No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Works for Democratic candidates or groups. Its website does not state a party, but the founders' biographies on it name only Democratic campaigns and committees as clients, among them the Clinton and Biden presidential campaigns, Senate campaigns of Catherine Cortez Masto, Michael Bennet and Jacky Rosen, and Latino polling for the DCCC and polling for the DNC in 2022; the biographies do not say which of this work was done under the firm's name. This rests on the clients it names.2,3,4

Of its 4 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor10.

Federal campaigns and committees that paid it

From 2023 through 2026, 6 federal committees reported paying BSP Research $1,103,550 for polling, surveys or research11,12,13,14. By the party each committee reports to the FEC: 3 Democratic, 0 Republican, and 3 none (most PACs and super PACs report none).

The largest payers, by amount paid for polling, surveys or research. Only federal committees report to the FEC; state and local campaigns, work paid through another consultant, and polling billed as consulting are not here. Matched by the payee name on the filing: BSP RESEARCH.
CommitteeKindParty it reportsPaid for pollingBetween
FIGHT FOR THE PEOPLE PACPACDemocratic$602,504June 4, 2024 – November 19, 2024
DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEEParty committeeDemocratic$343,447January 9, 2023 – August 30, 2024
NUESTRO PACSuper PACNone reported$70,000November 3, 2023 – November 16, 2023
SOMOS PACSuper PACNone reported$50,600July 23, 2024 – December 3, 2024
CITIZENS FOR A NEW ARIZONASuper PACNone reported$25,000December 2, 2024 – December 16, 2024
ROLAND GUTIERREZ FOR TEXASSenate campaignDemocratic$12,000November 29, 2023

§4Record against results

Why this matters: The one test that doesn't depend on other polls: how close a firm's final polls came to what voters did.

From FiveThirtyEight's final public data15,16: general-election polls between a Democrat and a Republican in the last three weeks before each election, compared with the certified result. FiveThirtyEight rated each name polls were published under separately. Across all 8,957 such polls, the average miss was D+0.7, so the relative figure takes out the misses every pollster shared that year.

Error is the poll's D−R margin minus the result's; D+ means it showed Democrats doing better than they did.
Published asPollsElectionsAverage missRelative to other pollsTypical size of miss538's last rating
BSP Research/Shaw & Company Research22022R+0.8D+2.60.8 pts2.0 of 3

ABC News closed FiveThirtyEight in March 2025; its data stops at the 2022 elections. 2026 results will be added once states certify them.

§5Its polls

The 4 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
August 18–September 4, 2026Governor · 2026 ArizonaKatie Hobbs 47 · Andy Biggs 34 · Teri Ann Hourihan 2 · Risa Lombardo 1Arizona State University Center for Latina/os and American Politics Research, Arizona State University Hispanic Research Center— LV
July 22–August 7, 2026Governor · 2026 New MexicoDeb Haaland 41 · Greg Hull 24800 RV
March 10–March 20, 2026Generic congressional ballot · 2026Dem 45 · Rep 41Impact ResearchThird Way, UnidosUS1,000 LV
March 10–March 20, 2026Favorability · Donald TrumpUnfavorable 55 · Favorable 44Impact ResearchThird Way, UnidosUS1,000 LV

§6What we looked for and didn't find

  • No founding year was found for the BSP Research name; NBC News reported a January 2021 firm called LD Insights LLC, and no source read ties that name to BSP Research.
  • No location or headquarters was found on its website.
  • Its website names no fieldwork or panel vendors; the UnidosUS decks describe live phones, text invitations and online panels without naming vendors.
  • The co-pollster arrangement with the African American Research Collaborative was read for one poll only (November 2026), and the Impact Research survey for Third Way for one poll only, so neither is recorded as standing.
  • Arizona State University centers appear as sponsors in our records, but no source tying them to BSP Research was read.
  • Searches found no AAPOR statement, court ruling or filing, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.
  • The Silver Bulletin ratings table and the VoteHub methodology pages could not be read, so aggregator checks rest on published text from aggregators and news searches.