Pollster · Commercial firm

American Directions

Research draft
Polls since 2024
2
Latest poll ended
July 8, 2025

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

American Directions Research Group describes itself on its website as a survey research firm headquartered in Washington, D.C., with about 40 years of experience, running telephone, online, text-to-web and multimode surveys.1,2 Its team page names Kevin M. Kelly as chief executive officer.3 Its political polling page says that in 2024 it completed more than 500 projects and 175,000 interviews for 354 campaigns, from presidential to local races and ballot measures.4 Its research consultancies page says research firms, advertising and public relations agencies and other consultants use it as a data collection partner.5

Kind
Commercial firm1,2

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Polls regularly for

  • AARP. AARP's page for its 2025 Virginia voter survey says American Directions Research Group conducted it, and the firm's website shows AARP among its clients and quotes an AARP survey director.2,5,6

Led by

  • Kevin M. Kelly. Its team page names Kevin M. Kelly as chief executive officer.3

Who paid for its polls

Sponsors named on its polls, most polls first7. A party-aligned flag is VoteHub's, per poll.
SponsorPollsBetweenFlagged party-aligned
AARP2July 8, 2025No

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Its political polling page says it worked for 354 campaigns in 2024 but does not name them or say whether they belong to one party, and the other pages read do not say whether it works for candidates of one party.4

Of its 2 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor7.

§4Its polls

The 2 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
June 25–July 8, 2025Governor · 2025 VirginiaAbigail Spanberger 49 · Winsome Earle-Sears 34 · Donna Charles 8AARP1,000 LV
June 25–July 8, 2025Attorney general · 2025 VirginiaJay Jones 52 · Jason Miyares 36AARP1,001 RV

§5What we looked for and didn't find

  • No founding year was found; its website gives about 40 years of experience without a year.
  • No ownership information was found.
  • Its website names no campaign or party clients and no news outlet partners.
  • The later course and outcome of the Drew case were not found; a CourtListener search returned HTTP 403.
  • Beyond that ruling, searches found no AAPOR statement, regulator action, aggregator statement about excluding or reweighting its polls, or retraction by the firm.
  • A 2020 phone-consumer-law class action naming the firm was found, with only a procedural ruling and no outcome; it is kept as a pointer, not a finding.