Pollster · Commercial firm

Abacus Data

Research draft
Polls since 2024
1
Latest poll ended
February 4, 2026

Polls from the VoteHub polling API, used under CC BY 4.0. Each result links to the pollster's or sponsor's own release. Imported once a day; a poll VoteHub later changes keeps its earlier version on record here.

§1About

Drafted by AI from the public sources cited. Each sentence links to its source.

Abacus Data describes itself as a Canadian polling and market research firm, and its website lists offices in Ottawa, Toronto, Halifax and Winnipeg.1,2 Its People page lists David Coletto as founder, chair and CEO, and a December 2022 company announcement says he and his partners founded the firm in 2010 and that he would succeed Bruce Anderson as chair on January 1, 2023.3,4 Its services page says it works for governments, associations, nonprofits, advocacy groups, labour unions and brands, and that it now fields surveys regularly in the United States.5 Its February 2026 online survey of 4,000 American adults says it was paid for by Abacus Data Inc. and drew panelists from a set of partner panels based on PureSpectrum.2

Kind
Commercial firm1,2
Founded
20104

§2Who it works with

Why this matters: Owners, news partners and the firms behind a poll's interviews shape what gets asked, how, and what gets published.

Fieldwork or panel by

  • PureSpectrum (2026–now). The methodology of its February 2026 US survey says panelists were invited from partner panels based on PureSpectrum.2

Founded by

  • David Coletto (2010). A December 2022 Abacus Data announcement says David Coletto and his partners founded the firm in 2010.4,6

Led by

  • David Coletto (2010–now). Its People page lists David Coletto as founder, chair and CEO, and the December 2022 announcement says he has been CEO since the founding.3,4
  • Bruce Anderson (…–2022). The December 2022 announcement says Bruce Anderson would leave his role as Abacus chairman at the end of 2022 to start a research division at spark*advocacy.4

§3Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. Its services page lists governments, associations, nonprofits, advocacy groups, unions and brands among the clients it works for, but the pages read do not say whether it works for parties or candidates.5,6

Of its 1 poll listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor7.

§4Its polls

The 1 polls of its we list, newest first.
In the fieldQuestionResultWithPaid for bySample
February 2–February 4, 2026Favorability · Donald TrumpUnfavorable 50 · Favorable 404,000 A

§5What we looked for and didn't find

  • The pages read do not say who owns Abacus Data beyond naming Coletto and unnamed partners as its founders.
  • No standing news partner in the United States or Canada was found on the pages read.
  • Panel vendors other than the PureSpectrum-based panels named in one 2026 US survey were not found.
  • Searches found no AAPOR or Canadian Research Insights Council statement, court ruling, regulator action, aggregator statement about excluding or reweighting its polls, or retraction; Canadian bodies were covered by one search only.