A2 Insights

§1About

✎ Drafted by AI from the public sources cited. Each sentence links to its source.

A2 Insights, LLC is a public opinion research firm in Ann Arbor, Michigan, whose website says it offers custom surveys, a political data platform and public polling for commercial and political campaigns, organizations and journalists.^1,2 Its website describes it as independent and says it is a member of the American Association for Public Opinion Research.¹ Its October 2025 Virginia poll report says respondents were recruited through an online opt-in panel and weighted by demographics, party and recalled 2024 vote, and lists no sponsor.²

Kind

Commercial firm^1,2

§2Whom it works for

Why this matters: A firm that also works for one party's campaigns can still publish accurate polls, but readers deserve to know.

Doesn’t say whom it works for. The A2 Insights homepage calls the firm independent and says it serves commercial and political campaigns, but it names no clients and does not say whether it works for candidates of one party, both or neither.¹

Of its 8 polls listed since the 2024 election, VoteHub flags 0 as paid for by a Democratic-aligned sponsor and 0 by a Republican-aligned sponsor³.

§32026 record against the count

Why this matters: How close this pollster's last 2026 polls came to how people voted, measured the way FiveThirtyEight measured earlier elections.

One poll of one race between a Democrat and a Republican, with field periods ending in the 21 days before November 3, 2026, compared with each race's count. Some of those races are still being counted, so these figures use the unofficial count and will change until states certify.

Average miss

R+9.1

Relative to other polls of the same races

R+0.1

Typical size of miss

9.1 pts

Error is the poll's D−R margin minus the count's, as shares of all votes in the race; D+ means it showed Democrats doing better than they did. From fewer than 5 polls, so read it as a few data points, not a pattern.

§4Its polls

§5What we looked for and didn't find

• No leaders, staff, owners or founding date were found on its website or its Substack about page.
• Its statement that it is an AAPOR member was not checked against AAPOR's member directory; it is not on the Transparency Initiative list.
• No clients, news partners or panel vendor were named; its poll report describes an online opt-in panel without naming the provider.
• Three of its four sample releases are Google Drive files that were not read; the Virginia report was read from the copy Decision Desk HQ hosts.